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Centre of Excellence in Responsible Business (CERB)



To be a multi-sector business coalition assisting Pakistani enterprises to pursue sustainable value creation in the short, medium and long term.


  • To engage with businesses and industry leaders and enable the transformation towards the conduct of responsible business in Pakistan
  • To leverage private sector growth for inclusive development, poverty reduction and sustainability by following the UN Sustainable Development Goals (SDG) framework

CERB will leverage global and local best practices to inculcate a change in mind-set among businesses including small and medium-sized enterprises. It will have knowledge partners with researched resources to contribute to its mission.

CERB comprises of Online Research & Innovation Initiative and two inter-dependent business units.

Online Research and Innovation Initiative

This will be developed as an online research portal with a determined effort to integrate the business research community with industry to develop world class research to support CERB’s strategic objectives outlined in its Mission.

Ethics, Values and Governance Forum

This forum promotes responsible practices which strengthen the formal sector in pursuit of sustainable value creation.

Inclusive and Sustainable Development Forum

This forum focuses on generating livelihoods, promoting women’s empowerment and decoupling growth from its impact on the environment.

CERB’s outcomes

CERB aims to impact private sector to create wealth through the conduct of responsible business in a competitive global economy. It will assist businesses to maintain a competitive edge through high value research and dissemination of knowledge. It will use real time business knowledge and will turn it into sustainable competitive advantage for the private sector.